A survey by the US marketing agency Verge Pipe Media asked 25,000 students, parents-of-students, and alumni at a US University “is social media important to you?” and “how would you like the University to communicate with you?”. The results are compiled in a infographic. Continue Reading →
For many of our program participants, joining our Study Tours can be a transformative experience. In September 2013, 6 university communicators spent five days together visiting companies and universities, sharing challenges and successes, and learning from each other. As part of the program, participants blogged about their experience and shared their insights through short video testimonials.
Here’s a final video recap of their time in San Francisco. Continue Reading →
Adapted from EdgeRank is Dead on Marketing Land.
Thought you knew everything about EdgeRank and how Facebook decides to populate your news feed? Well, it’s time for an update.
Facebook began employing a more complex ranking algorithm based on machine learning. It turns out that the new ranking scheme has as many as “100,000 individual weights in the model that produces News Feed.” The three original EdgeRank elements — Affinity, Weight and Time Decay — are still important but as are other new “things.”
In other words, the News Feed algorithm of today is much more sophisticated than just a couple years ago.
It’s time Swiss higher education got it’s own infographic! We created one with some of the data that we compiled about the use of use of social media by Swiss higher education institutions for the second quarter in 2013.
The Federal institutes ETH and EPFL are still dominating on Twitter while on Facebook the picture looks slightly different with HSG and EHL close on EPFL’s heels.
All program participants can now login to their dedicated landing page and download their official presence reports.
Originally published on Dashburst
Facebook truly is an amazing site with record shattering numbers taking place each day. Did you know the average Facebook user spends 20 minutes on the network per visit? There are currently over 1.15 billion active Facebook users who spend about 8.3 hours per month on the site. Facebook’s recent acquisition, Instagram, also has over 150 million users. Continue Reading →
After an entire week of beautiful sunny weather Karl the Fog greeted us Friday morning and reminded us of his reign in the San Francisco Bay Area. Therefore, the view from the hotel room somehow suited my mood.
Despite looking forward to going back to my loved ones, I’m somewhat sad that this trip is coming to an end. It was such an interesting, intense and inspiring week. But luckily, the program wasn’t just over yet. There was still an exciting final day ahead of us.
By Giovanni Sammali, Community Manager at the University of Neuchâtel.
Day #4: Assembling the Pieces of the Social Media Puzzle
In the first three days, we got all the pieces of the social media puzzle (see previous posts). The time has come to assemble them. Michael Stoner explained us how to do this in his great and clear workshop on Thursday morning at swissnex San Francisco. With several relevant examples (relevant: one of the keywords of this relevant day!), and nine lessons (ten indeed, Michael!) to succeed in social media. Continue Reading →
By Irène Brunner, Online Manager at the Zurich University of Applied Sciences, School of Engineering (@ladycomanche)
Today was the day with the big names: LinkedIn and Facebook! And a not as well known but good, established startup called Gigya. Continue Reading →
By Reto Caluori, Head of Communications at the University of Basel (@retocaluori).
A to Z through Day #2
A as in Alumni: Having focused on graduation for a long time to establish a relationship with students, Stanford Alumni now shifts their efforts to freshmen, juniors and seniors. A team of tree full-time staff members takes care of student relations.
B as in “Biggest Threat”: Immigration policy constrictions would put an end to Silicon Valley, says Chuck Darrah. To a great extent, the Valley “is built on CHIPs” (i.e. Chinese and Indian professionals).