The Digital Campus

The Digital Campus


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Do You Know Your Users?

Starbucks knows exactly what you are going through when you order coffee

Starbucks knows exactly what you are going through when you order coffee

Imagine the following situation: a prospective student, let’s call her Eva Excitement, is in the midst of deciding which university to go to.

Your university is one of her top choices and she is browsing through your website to find the information she needs: Will she be able to study a semester abroad? Are you offering any advice on housing? When is the admission deadline? What does she need to hand in along with her application?

In an ideal world, your website would perfectly suit Eva’s needs, she would find all the information, and get even more excited about her studies. Of course, in the end she would decide to pick your university because her experience on your website strengthened her beliefs that you are the perfect fit.

But what if not? Well you are in luck, user experience mapping might be just what you need to make Eva choose your school. Continue Reading →


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The Most Powerful Colleges in Social Media [Infographic]

Purdue University FacebookHave you ever wondered which universities have the most likes on Facebook or the biggest follower base on Twitter? Edudemic put together a neat infographic that shows the most popular US universities on social media.

 

 

 

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LinkedIn Powering MBA applications

LinkedInLinkedIn has been powering job applications for companies such as Netflix, Tripit, and other companies since 2011.

Anybody with a LinkedIn profile can quickly submit their applications to jobs at these companies with just a click of a button. That convenience is now available to applicants to Johnson’s School of Management’s MBA program at Cornell University.

A little digging revealed that Cornell is not the only university that considers LinkedIn profiles when making student admission decisions.  Continue Reading →


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Did You Take Advantage of The World Cup?

tweet_june_12The Soccer World Cup is a big deal. For a few weeks, most of the world revolves around this mega event and it is hard to escape any conversation about it, especially on social media.

During our recent Twitter chat, which took place the day of the kick-off on June 12, the conversation inadvertently geared towards the World Cup and how you could leverage the topic on social media. Continue Reading →


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5 Key Factors to a Successful Social Media Campaign

fordham 4 me tumblrWe all dream of hitting the jackpot with a social media campaign that goes viral. While it’s good to dream and aim for the sky, the reality is that any campaign can be successful just by following some simple guidelines.

During our most recent webinar, Patrick Powers of MStoner Inc., shared the fundamentals of a campaign undertaken by Fordham University in New York City, called #Fordham4Me.

Launched during the Spring of 2014, the campaign will run until the first day of school this coming Fall. So although the complete results are yet to be seen, there’s much to learn from how Fordham University planned and set up their campaign. Continue Reading →


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Why Universities Need to Be Run Like Startups

Golden Age of Universities is OverIt’s a well documented fact that higher education is being disrupted by new technologies, new players, and changing economic and social context.

Consider the following:

  • Student debt is at an all time high in the U.S. and that ⅔ of students leave with debt.
  • Massive Open Online Courses (Moocs) are changing the face of higher education
  • Moocs are more cost-effective than the traditional college model
  • Moocs will likely become increasingly accepted as legitimate course credit in the coming years

If universities’ value isn’t in delivering content, what is the advantage of the traditional classroom model? Continue Reading →


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Email Newsletter- The Workhorse of University Communications

death of email

Zero emails. Is this even possible?

Our friend Georgy Cohen, from MeetContent.com, wrote an excellent post on best practices for email newsletters that we could all benefit from.

Regardless of apocalyptic forecasts that announce the death of email, it is still how many of us spend most of day: sending and answering emails. I have summarized below key takeaways related to subject lines, length, images, and frequency from Georgy’s post on Meetcontent.com Continue Reading →