The Digital Campus

Swiss Higher Ed Goes Social


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Crowdfunding Comes to Higher Ed!

Crowdsourcing is not new. It’s likely you have heard about Kickstarter and individuals raising funds from strangers to create stunning and sometimes outlandish products. Check out my favorite: the Ostrich Pillow.

Ostrich Pillow

Ostrich Pillow on Kickstarter: 1,846 backers | $195,046 pledged

According to industry reports, more than 450 crowdfunding sites exist today. Some of them focus on artists, entrepreneurs, and cause-funding efforts. Others in all three. Continue Reading →


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Driving Enrollment Through Social Media

How can you drive enrollment with social media? Seth Odell from Southern New Hampshire University held a session at #casesmc last month that focused on this question. Following Florencia Prada’s blog post on CASE SMC, I’d like to provide you with a handful of key takeaways from this session.

SHNU stories
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Four Key Takeaways from CASE’s Social Media & Community Conference

Since there are already posts available with detailed and long recaps of what happened at the conference, I thought I could add more value by focusing on just four key takeaways from the conversations, and knowledge shared during the event. To access the slides and detailed blog posts, I have made a list at the bottom of this post. Continue Reading →


8 Creative Ways US Universities Use Social Media

I recently wrote a short version of this blog post for swissnex San Francisco’s blog nextrends. If you are interested in reading more about each example with more details than you can think of, than just keep reading. And if you only have five minutes, feel free to move right over to nextrends and read the short cap with a slideshow!

If you hold a university degree, chances are your alma mater didn’t have a Facebook page or Twitter account when you were enrolled. They do now. But before you start to feel old, let me remind you that the Facebook “Like” button just turned four and that Facebook only launched pages for universities in late 2007. Continue Reading →