The Digital Campus

The Digital Campus


Leave a comment

How to Manage Your University’s Brand

Branding for higher education institutions is quite unique, and Deborah Maue, a senior strategist at mStoner, recently covered this challenging topic in a webinar for Digital Campus members. Along with an introduction to branding for higher education, she gave us some pointers on how to tackle a rebranding.

Long Neglected, But Important

Higher education institutions didn’t always pay a lot of attention to their brand. It was only about ten years ago that brand strategy became a hot topic at universities, even though most of them have had a brand for a long time. So what exactly is a brand? Deb Maue from mStoner defines a brand like this:

Branding definition

You are trying to influence what your audience thinks about your brand, but you also need to make them do something based on that perception. Otherwise you are wasting a lot of time. Continue Reading →


Leave a comment

Need Some Inspiration for Your Science Communication?

EMCUniversity press officers work relentlessly to spread the word about the latest science news at their institution. And yet sometimes, the hard work does not result in news going viral and massive press coverage.

While we are not arguing for hyperbolic headlines or doing away with traditional communication plans, we do think that there is room for new approaches in science communications.

Check out our list with examples on how to put the fun into science! Continue Reading →


Leave a comment

New Tool Alert: FanPage Karma

We keep an eye on the latest tools and platforms. Read about the most recent one we’ve tried.

Fanpage Karma thumbnailI am pretty sure that a tool that has “shitstorm” alert is going to be all the rage with you all in Switzerland!

In all seriousness, Fanpagekarma is an amazingly generous tool that gives you a ton of information about your posting patterns, reach, and your audience but that also lets you track other facebook pages! Continue Reading →


2 Comments

Is Your President on Social Media?

Follow the leader book“Once upon a time, college and university presidents distrusted social media. But no more”, this is what I read on the back of the book that just arrived in our office.

#FollowtheLeader, a mStoner publication, is about social media lessons from Higher Ed leaders, a topic that has always intrigued our Digital Campus team. Continue Reading →


1 Comment

Connecting in Lausanne

We had a fantastic turn out at the University of Lausanne for our biannual gathering. A total of 70 professionals from across Switzerland, Lichtenstein, and even France joined us on November 11, 2014.

A special shout out goes out to our hosts at the University of Lausanne who did an outstanding job setting us up at an excellent venue and keeping us alert with coffee, pastries, and a lovely risotto for lunch.

We hope that the setting helped you make new connections, both with people and ideas.

Find below the presentations and other resources shared that day for your reference.

Photos from the event

Patrick Power’s presentation on trends in the US (recorded a few days after at a similar event):

MStoner’s Social Media Report Template.

 

 


Leave a comment

Digital Campus Study Tour – Day 5

By Philipp Funk, online-manager at the school for health professions, at the Zurich University of Applied Sciences ZHAW.

The day starts early at 8 am at the swissnex office with a hands-on-workshop entitled “Writing Short.”

David Harris writing shortThe workshop is held by David Harris, a former physicist, communication officer at Stanford University, writer for magazines such as Wired and now student of fine arts and freelance communication consultant. He seems to be a very interesting and competent person. I like his Australian accent. Continue Reading →