The Digital Campus

The Digital Campus


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Post Approval and Mobile vs. Desktop Use at Swiss Universities

This Thursday we asked communicators from universities in Switzerland (and Liechtenstein) two questions:

1. Does your team have an approval workflow for social media posts?

2. Do you post from your Phone? What client do you use for Twitter/Facebook?

Read the Storify below to see how they answered. Continue Reading →


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CASE SMC 14: A Recap

“Who thought that after five years, social media is still as important”. This is how Keith Hannon, Associate Director for Social Media at Cornell University opened this year’s CASE conference on Social Media and Community. The first CASE SMC conference was held in 2010 in Philadelphia. Five years later, the conference attracts university communicators and marketers from all over the United States, and as far as Lebanon, Saudi Arabia, and of course, Switzerland!

CASESMC14MatthiasGeering

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A Video Recap from #casesmc

The CASE conference “Social Media and Community: The Case for Implementation” has attracted higher education marketers and communicators from all over the United States, and even some from Saudi Arabia, Lebanon, and of course Switzerland.

Thanks to Matthias Geering, Head Communications & Marketing University of Basel, we were able to create a video with interviews from panelists and key takeaways from participants.

 


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Join us at the Social Media and Community Conference for Higher Ed!

CASE conferenceWe will attend next week’s CASE conference Social Media and Community, and will make sure that you get the most out of it, even from far away. The conference is tailored for higher education communicators and marketers, and we will share our takeaways throughout: Continue Reading →


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Bilingual communications

multilingualism

Creating content in several languages is pretty much business as usual for most Swiss universities. After all, Switzerland has four official languages and most Swiss universities have to deal with at least two of those in addition to English.

For a small country like Switzerland, multilingual communication is essential to reach students in Switzerland and even more so to reach those living abroad. In fact, the priority to showcase education to an international audience is such that Switzerland has a gateway presenting all universities for the international market called “Studying in Switzerland” that is in available only in English. Continue Reading →


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The Tweeting Professor

Professors on TwitterYou can probably divide your faculty into two groups: Those who believe in the potential of social media, and those who consider it more of a waste of their time. Do you have one or more social media believers in your faculty? Congrats if you do, since we think they can offer you some highly valuable perks.

We have identified those Swiss faculty members who use social media and included it in our quarterly research about the official social media presence of Swiss universities. Program members can find a chart with that data in their official reports due to be published this week. Read on to find the top professors on Twitter in Switzerland, but also how to utilize these social media advocates in your faculty. Continue Reading →