The Digital Campus

The Digital Campus


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A Farewell

Looking back on our first meeting in Bern in May of 2011, I was full of trepidation and concern typical of any large event. Could we really add value? Will they fall asleep during my presentation? Will the room be large enough for everybody?

And while not everything went perfectly, the support and encouragement Megan, Julia, and I received from you filled us with energy and the desire to do everything possible to help you and serve you better.

It’s been four years since that first meeting in Bern and I am incredibly proud of what you have accomplished and also immensely grateful for your support and friendship. Continue Reading →


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Understanding your Audience

Businessman Looking up at Camera and Standing Outdoors Surrounded by a Large Group of Business PeopleAt the recent CASE Conference in Miami, Stanford’s Alumni Association shared their behavioral segmentation approach, what they call the “Relationship Model,” which allows them to communicate with their alumni in more effective and relevant ways.

The objective of the model was to identify how alumni interacted with the university and trying to understand shifts between groups and how to increase impact with relevant communication.

Instead of trying to migrate all alumni towards a higher engagement level, the point of the model is to better understand Stanford alumni and serve them better.  Continue Reading →


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Why We Love Twitter Lists

Twitter is great, but we all know it can get overwhelming at times. A more organized approach to Twitter can be achieved by making use of its less known functions: its lists.

You can create your own lists, or use lists that have been created already. There are tons of lists out there that are awesome collections of great sources.

Are you using them already? If you do, we’d love to hear how in the comments. If you don’t, then take a look at our top reasons why you should consider them. Continue Reading →


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50 Creative Ways Colleges Are Recruiting Students Today

Originally published on http://collegestats.org/

For decades, schools have made college recruiting an art. From slick marketing packages to the ultimate campus visit, there are seemingly endless ways to entice new students to enroll. But these days, admissions staff are armed with a whole new set of tricks, thanks to technology developments, social media, and good old-fashioned ingenuity.

  1. Rating systems:

    More schools are tracking data on prospective students, developing rating systems and devoting more or less time to each student based on the likelihood that they would enroll. Continue Reading →


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How to Manage Your University’s Brand

Branding for higher education institutions is quite unique, and Deborah Maue, a senior strategist at mStoner, recently covered this challenging topic in a webinar for Digital Campus members. Along with an introduction to branding for higher education, she gave us some pointers on how to tackle a rebranding.

Long Neglected, But Important

Higher education institutions didn’t always pay a lot of attention to their brand. It was only about ten years ago that brand strategy became a hot topic at universities, even though most of them have had a brand for a long time. So what exactly is a brand? Deb Maue from mStoner defines a brand like this:

Branding definition

You are trying to influence what your audience thinks about your brand, but you also need to make them do something based on that perception. Otherwise you are wasting a lot of time. Continue Reading →


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Need Some Inspiration for Your Science Communication?

EMCUniversity press officers work relentlessly to spread the word about the latest science news at their institution. And yet sometimes, the hard work does not result in news going viral and massive press coverage.

While we are not arguing for hyperbolic headlines or doing away with traditional communication plans, we do think that there is room for new approaches in science communications.

Check out our list with examples on how to put the fun into science! Continue Reading →


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New Tool Alert: FanPage Karma

We keep an eye on the latest tools and platforms. Read about the most recent one we’ve tried.

Fanpage Karma thumbnailI am pretty sure that a tool that has “shitstorm” alert is going to be all the rage with you all in Switzerland!

In all seriousness, Fanpagekarma is an amazingly generous tool that gives you a ton of information about your posting patterns, reach, and your audience but that also lets you track other facebook pages! Continue Reading →


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Is Your President on Social Media?

Follow the leader book“Once upon a time, college and university presidents distrusted social media. But no more”, this is what I read on the back of the book that just arrived in our office.

#FollowtheLeader, a mStoner publication, is about social media lessons from Higher Ed leaders, a topic that has always intrigued our Digital Campus team. Continue Reading →