The Digital Campus

Swiss Higher Ed Goes Social


Building Relationships with the Press through Twitter

Molly McElroy is a Social Sciences writer at the University of Washington. On September 1, Molly will be sharing her experience using Twitter to reach out to the press.  Follow Molly on Twitter @mwmcelroy

Hi everyone,

In this webinar I will discuss how to use Twitter to build press relationships.

I will start with a quick overview of our news office’s (@uwnews) presence on Twitter and how I use Twitter in my professional life. Then the rest of the talk will cover specific examples of how I and other press officers use Twitter to communicate with reporters, such as by sharing news releases and news coverage and identifying experts for stories. I will end with some of my favorite professional development resources that I’ve found through Twitter.

Molly McElroy
@mwmcelroy