Molly McElroy is a Social Sciences writer at the University of Washington. On September 1, Molly will be sharing her experience using Twitter to reach out to the press. Follow Molly on Twitter @mwmcelroy
In this webinar I will discuss how to use Twitter to build press relationships.
I will start with a quick overview of our news office’s (@uwnews) presence on Twitter and how I use Twitter in my professional life. Then the rest of the talk will cover specific examples of how I and other press officers use Twitter to communicate with reporters, such as by sharing news releases and news coverage and identifying experts for stories. I will end with some of my favorite professional development resources that I’ve found through Twitter.