The Digital Campus

Swiss Higher Ed Goes Social


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Driving Enrollment Through Social Media

How can you drive enrollment with social media? Seth Odell from Southern New Hampshire University held a session at #casesmc last month that focused on this question. Following Florencia Prada’s blog post on CASE SMC, I’d like to provide you with a handful of key takeaways from this session.

SHNU stories
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8 Creative Ways US Universities Use Social Media

I recently wrote a short version of this blog post for swissnex San Francisco’s blog nextrends. If you are interested in reading more about each example with more details than you can think of, than just keep reading. And if you only have five minutes, feel free to move right over to nextrends and read the short cap with a slideshow!

If you hold a university degree, chances are your alma mater didn’t have a Facebook page or Twitter account when you were enrolled. They do now. But before you start to feel old, let me remind you that the Facebook “Like” button just turned four and that Facebook only launched pages for universities in late 2007. Continue Reading →


Social Media at Dodis: Small Team, Big Impact

It is time for another spotlight on some of Switzerland’s social media champions in universities and research. This time I had the pleasure of taking a closer look at Dodis, a research project that maintains a database of Swiss diplomatic documents and publishes books with a relevant selection of these documents. Researchers Christiane Sibille and Ursina Bentele, as well as Dodis director Sacha Zala, kindly answered all my questions about their social media presence.

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