Massive Open Online Courses (MOOCs) are causing quite a stir in the world of education. At SXSWedu 2013, there were at least 5-6 sessions focusing on MOOCs, its business model, potential, challenges, and even coined a new term: MOOC 2.0!
While most panels at SXSwedu are 1.5 hr. sessions, the conference also offers a series of 15-minute presentations, which are an efficient way to learn about some great products and interesting research.
Becky Splitt, the CEO of StudyBlue, a company enabling students to organize their flashcards and study materials across devices, presented some very interesting data on how students use mobile devices in college. Continue Reading →
You might have heard about SXSW. It started out as a music festival and has now grown into an Interactive, Music, and Film mega annual event in Austin, Texas. This year, I decided to attend SXSWedu to focus on education and technology on the eve of the big SXSW interactive conference (March 7-11, 2013).
Two thirds of the adult online population in the U.S are Facebook users. This social network is without doubt the most popular network in the U.S. and in many other countries around the world (including Switzerland, where almost half of the online population are Facebook users). However, use of Facebook is not as consistent and strong as the word “popular” would otherwise suggest.
The folks at Marketing Cloud (Radian6) put together a pretty useful webinar, in which the social media teams at Full Sail University in Orlando, Florida and Brock University in Canada shared their best practices and how they are using Radian6 to reach their objectives.
Key takeaways include:
- LinkedIn is the best tool for alumni scouting and research.
- Be aware of best practices outside of your industry. For example, retailers are usually early adopters and innovators and thus good to keep an eye on.
- Respond and communicate also during non-business hours.
- Tailor content to each channel and audience. It’s fine to use the same content, but customize the appearance.
- Be human, which means: don’t auto-post, establish a voice/tone and stick to it, try to engage in the conversations about you, and don’t be afraid to use humor.
Watch the full webinar: