The Digital Campus

The Digital Campus


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Why Universities Need to Be Run Like Startups

Golden Age of Universities is OverIt’s a well documented fact that higher education is being disrupted by new technologies, new players, and changing economic and social context.

Consider the following:

  • Student debt is at an all time high in the U.S. and that ⅔ of students leave with debt.
  • Massive Open Online Courses (Moocs) are changing the face of higher education
  • Moocs are more cost-effective than the traditional college model
  • Moocs will likely become increasingly accepted as legitimate course credit in the coming years

If universities’ value isn’t in delivering content, what is the advantage of the traditional classroom model? Continue Reading →


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Email Newsletter- The Workhorse of University Communications

death of email

Zero emails. Is this even possible?

Our friend Georgy Cohen, from MeetContent.com, wrote an excellent post on best practices for email newsletters that we could all benefit from.

Regardless of apocalyptic forecasts that announce the death of email, it is still how many of us spend most of day: sending and answering emails. I have summarized below key takeaways related to subject lines, length, images, and frequency from Georgy’s post on Meetcontent.com Continue Reading →


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Digital Campus Event in Winterthur: A Recap

Digital Campus Event ZHAW

Last week, the Digital Campus participants met at the ZHAW in Winterthur for our first Digital Campus event of 2014. swissnex San Francisco kicked off the day-long event with a snapshot of Swiss higher education and social media, followed by a recent trends in that field. Continue Reading →


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Should Your University Be On Instagram?

Survey Wake Forest

The University of Lausanne on Instagram

When Facebook acquired Instagram for 1 billion dollars in 2012, many wondered why the social media giant would shell out such a large sum for a picture-sharing app. But two years later, the sum almost sounds like a bargain, considering Facebook’s recent acquisition of WhatsApp for 19 billion dollars and Instagram’s skyrocketing user base.

Instagram recently revealed that it now has 200 million users. Considering WhatsApp’s 500 million users, Instagram’s user base may not seem impressive at all.  But 50 million of those 200 million users signed up in the last 6 months, which means that Instagram is looking at a growth rate of roughly 100% in a short period of time.

With such growth rates, Instagram is becoming more and more interesting for companies, and of course universities. We’ll tell you why you should consider it.
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Join us at the Social Media and Community Conference for Higher Ed!

CASE conferenceWe will attend next week’s CASE conference Social Media and Community, and will make sure that you get the most out of it, even from far away. The conference is tailored for higher education communicators and marketers, and we will share our takeaways throughout: Continue Reading →


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LinkedIn University Pages: What You Need to Know

Screen Shot 2014-01-14 at 4.59.42 PM

In August 2013, LinkedIn’s Higher Ed Team launched University Pages, which is the first higher ed specific product that a large social media platform has launched to date.

A master move by LinkedIn to start cultivating a new generation of users, university pages are built with students in mind. University pages provide prospect students information about a university’s alumni, what kind of jobs they have, industries they work in, and where they live. In addition, universities can add information about cost, gender ratio, and more! This kind of information can have a significant influence on a student’s decision of what school to attend.  Continue Reading →


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Create the Perfect Post

Screen Shot 2013-08-29 at 10.55.29 AMI am sure you all have words of wisdom when it comes to which posts do the best on your social media channels. Unsurprisingly, for me the most engaging posts are beautiful pictures on Facebook or tagging others in tweets and Facebook posts.

PR Daily has recently published an info graphic full of tips on how to create posts that your fans and followers will love. Continue Reading →


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Meet Roger Stupf, Head of Web & Information Management at the University of Zurich

This blog post is part of a series of posts highlighting social media champions in Switzerland. We’ve previously portrayed Katja Wenk, Web and Social Media Officer at the University of St. Gallen and Yan Luong, Social Media Manager at Radio Télévision Suisse (RTS). This time we have the pleasure to introduce you to Roger Stupf and his team at the University of Zurich (UZH), who manages the university’s social media presence during a one-year pilot project.

Roger Stupf, Head of Web & Information Management, in front of the University of Zurich

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10 Ways to Engage Students During Back to School Season

The perfect (social media) storm

It’s that time of the year again when students come back to campus. Energy is high, there are no papers to write, and students are running around signing up for classes and settling in. Our experience helping several Swiss universities shows that September is the perfect month to get the attention of students. Social media engagement surges as students are eager to know the school and each other, and pick the rights spots to study, eat, and live.

Since the Fall semester has already started in the U.S., we did a little research and present below a list of 10 cool ways to engage students during the first weeks back in school. Pick what you like and implement away!

1. Ask alumni and current students for advice

This a great way to engage alumni and current students and remind them of the excitement of their first days on campus. See Stanford’s post asking alumni and current students to provide their  advice for the entering class.

2. Help new students discover campus through Foursquare

I don’t have to remind you about the heavy use of mobile devices by students. Foursquare is a simple way to engage users throughout campus. Simply put, Foursquare allows mobile users to check-in at specific locations and get access to deals and promotions, tips and recommendations by other users, and discover others that also frequent the venue. More recently, foursquare has allowed location owners to push messages to users who check-in. Although Foursquare might not be the first channel you think of when structuring your social media plan for the year, consider using it to engage students while they are out and about on campus. It is also a great project for a student intern, who can easily set up locations and create lists.

3. Create useful lists on Foursquare

Indiana University at Bloomington has very smartly created a series of lists on Foursquare leveraging special occasions (in their case “Welcome week”) to help new students find their way and participate in their “get to know campus” events.

You might have an event on campus involving several locations or buildings. Lists are a great way to help students discover event locations and encourage sharing with others. In fact, you don’t need an event to make a list. Many schools have created “Campus Tour” lists for visiting students. See how Syracuse University created a list with the favorite campus places of a famous alumnus.

4. Create your own Foursquare badge

Indiana University rewards anyone who has visited the list of locations in their lists with a special badge. Want to create your own badge? Complete this form.

5. Share landmarks in the community

If your campus is urban, it is a good idea to highlight places that students frequent or that are either historic or famous. New students will discover a new place and alumni will get a chance to reminisce and feel the emotional tug to the school and surrounding community. A great way to not always talk about your school!

For example, Tufts University shares landmarks around campus for new students: Davis Square. See the Facebook post below and notice how many comments come from alumni.

6. Offer advice to incoming students

I mentioned asking alumni and current students to share tips and advice. You can also leverage research done by some of your departments. For example, Tufts offers advice to incoming students on how to keep the move-in green.

7. Let Students Decide

It might be time to update that Timeline cover on your Facebook page. This is an easy way to let students choose from a final selection approved by your department.

Harvard University turned to students to choose a new Timeline cover. Particularly for back to school, you might want to choose an image that is landmark or hallmark easily associated with the school that hopefully elicits some emotional connection. The image for Harvard speaks for itself, don’t you think?

8. Let them tell their story

The first day on campus is an important milestone for first year students (and their parents). UC Berkeley (Cal) recently asked students about their move-in experience. Many responded and shared their impressions, fears, hopes, and more. The image below shows the final product of all the stories shared.

You can also just ask students to use a specific hashtag to follow and share their experience during the first week of campus (see University of Southern California‘s post). Just make sure you acknowledge and leverage the content. Cal’s use of storify to bring together all the tweets, photos, and comments is a great example.

 

9. Back to School giveaway

Students budgets are always tight. Don’t forget students love free stuff. How about putting together a small back to school package? Check out below Inhabitat’s back to school giveaway embracing green values. Think of vendors on campus that are popular with students. Ask them for some coupons or giveaway for students. Tickets to events on campus or conferences around the area are also good ideas that might not cost you a cent.

The below contest is somewhat complicated as it involves three steps: signing up for a newsletter, liking the page, and then submitting your plans for a greener back to school routine. My advice: Keep it simple. Ask for one thing only. These contests work well when users create content for you (submitting photos, comments, etc.)

10. Connect the offline with the online

Finally, remember that although students might be hyper-connected it does not mean that other means of communication are not necessary.

For example, Indiana University advertised its Foursquare lists with posters around campus to make sure students notice. Create top-of-mind awareness about your social media presence so when there is a call to action, students won’t be encountering these accounts for the first part. Posters, flyers, student newspapers, bus schedules, etc. are all great vehicles to let students know about your online presence. Using offline channels is also important if you are running a giveaway campaign.

I hope the above inspires to take action and engage your students and community. Don’t underestimate the potential of the back to school season to pave the way for the rest of the year. We at swissnex San Francisco will be looking forward to seeing your creativity during the coming weeks.


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Meet Yan Luong – Social Media Manager @ RTS

 This interview is part of a series of posts highlighting social media trailblazers in Switzerland.  Our last post in this series, featured Katja Wenk, Web and Social Media Officer at the University of St. Gallen. Today, we meet Yan Luong, Social Media Manager at Radio Télévision Suisse (RTS).

As often social media friendship stories go, I met Yan through Twitter in early 2012. Shortly after his name started popping up everywhere. We followed the same people on Twitter, had some LinkedIn connections in common, and seemed to share a bad habit of tweeting at odd hours.

Many tweets later, Yan and I met in Lausanne in May 2012.  Having a coffee with somebody you’ve met on social media for the first time might sound like an awkward situation. In my experience, it is the absolute opposite. After all, you know what this person cares about (Twitter), laughs at (Facebook & Instagram), and what he/she does for a living (LinkedIn). Over a few coffees, Yan and I compared notes about our jobs, new tools we are intrigued by, who’s who in the world of social media in Switzerland, and what makes social media users in Switzerland tick.

Owner of a good sense of humor and easy disposition, Yan agreed to an improptu video interview in which he talks about his work at RTS, how he manages 55 Facebook pages, and the Swiss’ obsession with the iPhone.

More about Yan Luong.