In a recent Hootsuite webinar, we received insights from digital marketing experts on trends shaping the use of social media in the coming year. There is no debating that the use of such platforms in higher education does differ from their use in a commercial context. However, we strongly believe in the importance to keep these trends on your radar as they are bound to shape your audience’s expectations as well as the general way they use social media.
Small things make all the difference, right? This week I was gladly surprised by a seemingly innocuous Facebook improvement that gives company page managers more control on how they use Facebook. Continue Reading →
Consider the following:
- Student debt is at an all time high in the U.S. and that ⅔ of students leave with debt.
- Massive Open Online Courses (Moocs) are changing the face of higher education
- Moocs are more cost-effective than the traditional college model
- Moocs will likely become increasingly accepted as legitimate course credit in the coming years
If universities’ value isn’t in delivering content, what is the advantage of the traditional classroom model? Continue Reading →
Our friend Georgy Cohen, from MeetContent.com, wrote an excellent post on best practices for email newsletters that we could all benefit from.
Regardless of apocalyptic forecasts that announce the death of email, it is still how many of us spend most of day: sending and answering emails. I have summarized below key takeaways related to subject lines, length, images, and frequency from Georgy’s post on Meetcontent.com Continue Reading →
Last week, the Digital Campus participants met at the ZHAW in Winterthur for our first Digital Campus event of 2014. swissnex San Francisco kicked off the day-long event with a snapshot of Swiss higher education and social media, followed by a recent trends in that field. Continue Reading →
When Facebook acquired Instagram for 1 billion dollars in 2012, many wondered why the social media giant would shell out such a large sum for a picture-sharing app. But two years later, the sum almost sounds like a bargain, considering Facebook’s recent acquisition of WhatsApp for 19 billion dollars and Instagram’s skyrocketing user base.
Instagram recently revealed that it now has 200 million users. Considering WhatsApp’s 500 million users, Instagram’s user base may not seem impressive at all. But 50 million of those 200 million users signed up in the last 6 months, which means that Instagram is looking at a growth rate of roughly 100% in a short period of time.
With such growth rates, Instagram is becoming more and more interesting for companies, and of course universities. We’ll tell you why you should consider it.
Continue Reading →
In August 2013, LinkedIn’s Higher Ed Team launched University Pages, which is the first higher ed specific product that a large social media platform has launched to date.
A master move by LinkedIn to start cultivating a new generation of users, university pages are built with students in mind. University pages provide prospect students information about a university’s alumni, what kind of jobs they have, industries they work in, and where they live. In addition, universities can add information about cost, gender ratio, and more! This kind of information can have a significant influence on a student’s decision of what school to attend. Continue Reading →
I am sure you all have words of wisdom when it comes to which posts do the best on your social media channels. Unsurprisingly, for me the most engaging posts are beautiful pictures on Facebook or tagging others in tweets and Facebook posts.
This blog post is part of a series of posts highlighting social media champions in Switzerland. We’ve previously portrayed Katja Wenk, Web and Social Media Officer at the University of St. Gallen and Yan Luong, Social Media Manager at Radio Télévision Suisse (RTS). This time we have the pleasure to introduce you to Roger Stupf and his team at the University of Zurich (UZH), who manages the university’s social media presence during a one-year pilot project.
Roger Stupf, Head of Web & Information Management, in front of the University of Zurich