In August 2013, LinkedIn’s Higher Ed Team launched University Pages, which is the first higher ed specific product that a large social media platform has launched to date.
A master move by LinkedIn to start cultivating a new generation of users, university pages are built with students in mind. University pages provide prospect students information about a university’s alumni, what kind of jobs they have, industries they work in, and where they live. In addition, universities can add information about cost, gender ratio, and more! This kind of information can have a significant influence on a student’s decision of what school to attend. Continue Reading →