The Digital Campus

The Digital Campus


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The End of EdgeRank? Not quite…

Adapted from EdgeRank is Dead on Marketing Land.

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Thought you knew everything about EdgeRank and how Facebook decides to populate your news feed? Well, it’s time for an update.

Facebook began employing a more complex ranking algorithm based on machine learning. It turns out that the new ranking scheme has as many as “100,000 individual weights in the model that produces News Feed.” The three original EdgeRank elements — Affinity, Weight and Time Decay — are still important but as are other new “things.”

In other words, the News Feed algorithm of today is much more sophisticated than just a couple years ago.

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72% of Online Adults are Social Networking Site Users

Have you ever wondered whether you are investing your resources wisely when it comes to choosing the right social media platforms? In this post we explore some trending data from The Pew Research Center and Comscore’s Data Mine with specific information about Swiss users.

The Pew Research Center’s Internet & American Life Project has been studying online adults’ social networking site use since 2005, and has seen substantial growth since then.

Pew Internet Research Graph Continue Reading →


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Summer Reading List

Summer reading StanfordA recent Facebook post by Stanford University inspired me to create a fine little reading list for one of these Summer days. Grab your iPad or print out some articles below, and find yourself a nice spot in the shade (or sun) for some reading. Treat yourself to an ice cream while you’re at it. Continue Reading →


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Swiss Universities on the Fast Track (A Digital Campus Meeting Recap)

1025537_478914872183315_230661816_oThe program meeting on June 19 had many firsts: For the first time, program members met within the scope of the new program “The Digital Campus”, the successor program of “Swiss Academia and the Social Media Landscape”. Also for the first time, members met in an actual class room to hear about new social media tools, discuss case studies, and network with peers. Continue Reading →


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KPCB Internet Trends 2013 Report: What You Need to Know

You might have heard about Kleiner Perkins Caufield & Byers Internet Trends 2013 Report.  It was presented to the public on May 29, 2013 and ever since slides are being analyzed, discussed, and debated.  Below, I share four slides that I thought you could find validating or at least informative to your work in social media. If you want a more detailed look, read the 10 key takeaways from this report on nextrends.org.

1. People still use Facebook. A little less than in 2011, but they still use it. What stands out is the growth of Instagram and Tumblr. However, they are still the domain of early adopters.

Screen Shot 2013-05-30 at 10.43.39 PM Continue Reading →


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Crowdfunding Comes to Higher Ed!

Crowdsourcing is not new. It’s likely you have heard about Kickstarter and individuals raising funds from strangers to create stunning and sometimes outlandish products. Check out my favorite: the Ostrich Pillow.

Ostrich Pillow

Ostrich Pillow on Kickstarter: 1,846 backers | $195,046 pledged

According to industry reports, more than 450 crowdfunding sites exist today. Some of them focus on artists, entrepreneurs, and cause-funding efforts. Others in all three. Continue Reading →