The Digital Campus

Swiss Higher Ed Goes Social


KPCB Internet Trends 2013 Report: What You Need to Know

You might have heard about Kleiner Perkins Caufield & Byers Internet Trends 2013 Report.  It was presented to the public on May 29, 2013 and ever since slides are being analyzed, discussed, and debated.  Below, I share four slides that I thought you could find validating or at least informative to your work in social media. If you want a more detailed look, read the 10 key takeaways from this report on nextrends.org.

1. People still use Facebook. A little less than in 2011, but they still use it. What stands out is the growth of Instagram and Tumblr. However, they are still the domain of early adopters.

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Crowdfunding Comes to Higher Ed!

Crowdsourcing is not new. It’s likely you have heard about Kickstarter and individuals raising funds from strangers to create stunning and sometimes outlandish products. Check out my favorite: the Ostrich Pillow.

Ostrich Pillow

Ostrich Pillow on Kickstarter: 1,846 backers | $195,046 pledged

According to industry reports, more than 450 crowdfunding sites exist today. Some of them focus on artists, entrepreneurs, and cause-funding efforts. Others in all three. Continue Reading →


Facebook Fatigue is For Real. Now What?

Two thirds of the adult online population in the U.S are Facebook users.  This social network is without doubt the most popular network in the U.S. and in many other countries around the world (including Switzerland, where almost half of the online population are Facebook users). However, use of Facebook is not as consistent  and strong as the word “popular” would otherwise suggest.

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