Small things make all the difference, right? This week I was gladly surprised by a seemingly innocuous Facebook improvement that gives company page managers more control on how they use Facebook. Continue Reading →
Let us give you the roundup of what has been going on in the last week that might be worth reading and watching, like this touching video tribute about a retiring employee:
It might have happened to you already. You walk over to a co-worker’s desk and realize that their view of Facebook/Twitter/YouTube is completely different from yours! It turns out that the platform has decided not to roll out its new design to you. Why?
Don’t worry, it’s not about you. It’s about them.
Adapted from EdgeRank is Dead on Marketing Land.
Thought you knew everything about EdgeRank and how Facebook decides to populate your news feed? Well, it’s time for an update.
Facebook began employing a more complex ranking algorithm based on machine learning. It turns out that the new ranking scheme has as many as “100,000 individual weights in the model that produces News Feed.” The three original EdgeRank elements — Affinity, Weight and Time Decay — are still important but as are other new “things.”
In other words, the News Feed algorithm of today is much more sophisticated than just a couple years ago.
Have you ever wondered whether you are investing your resources wisely when it comes to choosing the right social media platforms? In this post we explore some trending data from The Pew Research Center and Comscore’s Data Mine with specific information about Swiss users.
The Pew Research Center’s Internet & American Life Project has been studying online adults’ social networking site use since 2005, and has seen substantial growth since then.
A recent Facebook post by Stanford University inspired me to create a fine little reading list for one of these Summer days. Grab your iPad or print out some articles below, and find yourself a nice spot in the shade (or sun) for some reading. Treat yourself to an ice cream while you’re at it. Continue Reading →
The program meeting on June 19 had many firsts: For the first time, program members met within the scope of the new program “The Digital Campus”, the successor program of “Swiss Academia and the Social Media Landscape”. Also for the first time, members met in an actual class room to hear about new social media tools, discuss case studies, and network with peers. Continue Reading →
You might have heard about Kleiner Perkins Caufield & Byers Internet Trends 2013 Report. It was presented to the public on May 29, 2013 and ever since slides are being analyzed, discussed, and debated. Below, I share four slides that I thought you could find validating or at least informative to your work in social media. If you want a more detailed look, read the 10 key takeaways from this report on nextrends.org.
1. People still use Facebook. A little less than in 2011, but they still use it. What stands out is the growth of Instagram and Tumblr. However, they are still the domain of early adopters.
Crowdsourcing is not new. It’s likely you have heard about Kickstarter and individuals raising funds from strangers to create stunning and sometimes outlandish products. Check out my favorite: the Ostrich Pillow.