The Digital Campus

Swiss Higher Ed Goes Social

Tag Archives: paper.li


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Event on May 16, 2012: Fostering a Culture of Sharing

Sharing information is the one of the most important things that we can do as a community. In order to keep the information flowing, we are pleased to bring you together again on May 16 for our Second Annual meeting in Kloten.

We have built the day’s agenda so that all participants, regardless of level of knowledge, can obtain practical information, insights, and learn from selected social media experts as well as each other.  Keynote sessions will present information applicable to all participants and concurrent sessions will cater to different needs, interests, and levels of knowledge. In addition, we will hold a panel discussion with three Swiss universities that will share lessons learned, challenges, and successes about implementing and managing social media at their institutions,

We are extremely pleased to collaborate with the best social media experts and leaders in Switzerland to bring you knowledge, examples, and tools to help you advance your social media efforts or overall awareness.  Follow them on Twitter, read their blogs, and connect with them so that you keep growing your professional network.

The speakers

Christian Luedi, Social Media Manager, Swiss International Air Lines
Christian Luedi, 31, is Social Media manager at Swiss International Air Lines, where he has been employed since graduating from the Lucerne University of Applied Sciences and Arts in autumn 2008. In April 2009 he was tasked with the development of the airline’s social media presence, which encompasses responsibility for all of SWISS’s social media activities, both in strategic and operational terms. He also lectures on social media management one day per semester at the University of Applied Sciences in Business Administration Zurich.

Follow and connect with Christian on:

XING | Twitter | LinkedIn

Kelly Hungerford, Community Manager for Paper.li
Kelly is Community Manager and evangelist for Paper.li, a micro publishing platform by SmallRivers SA.  She has over 20 years of experience in the field of internal and external customer and client service across multiple industries including retail, banking, mobile commerce, and social media.  Kelly leverages her multi-channel client service experience in her role as Community Manager at Paper.li to find new ways to build, develop, educate, listen to, connect with and support the Paper.li micro publishing community.Kelly and her team at Paper.li help empower ANYONE to be a publisher and curator.  Paper.li’s social tools help draw deeper engagement and conversations around the topics you’re most passionate about.  Kelly will share best practices on how to take your interests and turn them into community with a little help from tweets, hashtags, keywords and rss feeds.Kelly is a native of Silicon Valley, has been living and working for over 17 years in Europe. She holds a degree in Marketing and International Business from San Francisco State University, speaks three languages and lives happily with her husband and two daughters on the shores of Lake Geneva, Switzerland.

Follow and connect with Kelly on:

XING | Twitter | LinkedIn

Mike Schwede, Co-Founder of Goldbach Interactive
This is how Mike describes his background and track record: I have been working in the Internet and Marketing fields for the past 15 years and am now teaching at the HWZ University of Applied Science in Business Administration Zurich, MAZ Lucerne and the Somexcloud Academy, as well as engaging in a number of public speaking opportunities. As the Co-Founder of Goldbach Interactive I have been working for Companies like AXA, Beiersdorf (Nivea), EA, McDonald’s, Ringier, SBB, TUI, Migros and Swisscom. I live together with my wife and my three kids in Biel, near the capital of Berne. For the year of 2012 I’m taking a break.

Follow and connect with Mike on:

XING | Twitter | LinkedIn

David Schäfer, Founder & CEO of SOMEXCLOUD
David is the founder and managing director of Brand Social (social media strategyconsulting, implementation support and coaching) and has worked for over 15 years of online media. David co-founded SOMEXCLOUD. He studied Social Sciences and Law at the Universities of Zurich and Geneva as well as communication at USI Lugano and studied at UCLA (Executive Master of Science in Communications Management). Member of the board of the Swiss Social Media Community (SSMC).

Follow and connect with David on:

XING | Twitter

Ferdinand Kobelt, Partner, Ernst & Young
Ferdinand is a Partner in the EMEIA Advisory team focused on Social Media Strategy and Governance. He has more than 30 years experience in information technology and in serving complex clients.His practice responsibilities extend from Project Management to Information Security and Risk Management to Cloud Computing Governance through Social Media Strategy and Governance. Today he leads the Social Media Competence Center and drives Social Media projects in Europe, USA, Brazil, Argentina and Asia. Ferdinand’s career started 1982 as a Project Leader and Business Unit Manager within the Telco Industry and joined Ernst & Young in 1990. He holds a Bachelor in Computer Science Engineering from and a Post Graduated diploma Executive Master of Corporate Management and Business Administration from the University of Applied Science in Berne.  He is Certified Social Media Manager (SOMEXCLOUD), Certified Information Systems Auditor (CISA), Certified Information Security Manager (CISM) and Certified in Risk and Information Systems Control (CRISC).  He is Member of Information Systems Audit and Control Association (ISACA) since 1991 and Member of Information Security Society Switzerland (ISSS). He speaks German (mother tongue), English, French and Italian.

Follow and connect with Ferdinand on:

XING | Twitter

Robert Beer, XING’s Country Manager Austria & Switzerland
Robert Beer is Country Manager for the business network XING and manages the development and implementation of regional policies in Austria and Switzerland. His responsibilities include the development of close relations with key strategic partners, and increasing brand awareness in both countries. He manages two of Xing’s core markets. XING is a market leader in Germany.Robert Beer has extensive experience in strategic market development of online and cross media platforms. Prior to joining XING, the Swiss-born senior held positions with various companies in the areas of online video and online ticketing.He holds an Executive MBA from Strathclyde Graduate Business School.

Follow and connect with Robert:

XING | Twitter

Michel Benard, University Relations Manager, Google CH
Learn more about Google University Relations.

Follow and connect with Michel on:

XING | Twitter | LinkedIn

Sharing

During the meeting we will use the hashtag #swissedsocial so that we can share thoughts, ideas, opinions, questions, and more. We rely on all of attendees to share their thoughts so that we can pull together the highlights of the meeting.

Planning your day

The day has been designed so that all participants can get the most out of the sessions offered. Twice during the day, we will hold concurrent sessions (simultaneous) catering to different interests and knowledge levels.

Track I sessions on “Making the case for Social Media in your institition,” will focus on building an argument for devoting efforts and resources to social media and how to make this case to upper management.  SOMEXCLOUD experts, David Schäffer and Ferdinand Kobelt will lead this session. This session is recommended for those making the case for a social media budget and educating others in their organization about the value of social media. This session is good for all levels and will be held twice for the benefit of all.

Track II sessions will focus on Metrics. Mike Schwede will help you organize your monitoring and listening efforts, develop KPI (key performance indicators), and dashboards. This is an essential activity that all teams must implement whether they are getting started or have already implemented social media. This session is good for all levels and will be held twice for the benefit of all.

Track III session (only one)  will focus on content. Kelly Hungerford, Community Manager for Paper.li will show how others are creating content and how they are leveraging Paper.li to build community. This session will not repeat and is a good choice for those who are already quite active in social media and/or manage a community. A medium or advanced level of knowledge is recommended. This session will not repeat.

Learn more about the sessions and the agenda.

Register

Please confirm your attendance and select your sessions by April 19, 2012! We appreciate your prompt feedback so that we can plan appropriately.


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Fall 2011 Social Media Study Tour: Hands-on Learning and Content Exercise

If you’re reading this, you must be very interested in social media and how it can be utilized and optimized for higher education, particularly in Switzerland. This post is geared toward an even smaller audience: the attendees of the Fall 2011 Social Media Study Tour to San Francisco and Silicon Valley. Read on, though, even if you are not attending the study tour, to find out how you can follow along with our activities virtually.

Attention participants: We are just days away from welcoming you to San Francisco. As you know, we have prepared what we feel is an outstanding program that connects you to social media practitioners at leading universities and provides introductions to major players at well-known social media companies and new start-ups alike. But what kind of study tour would this be if it didn’t also include a little participation?

Hands-on learning

If you thought you were coming to San Francisco to sightsee, think again. We will have fun, of course, but we’re also going to put you to work—and will work hard ourselves—to implement the tools and lessons we encounter throughout the week.

Bring your laptops and mobile phones, hopefully with data plans that allow you to be online and active while here. We expect you to snap and post photos (perhaps even shoot some video), to tweet, to check in, and most of all, to share and connect. Experience is the best way of learning, as we say at swissnex San Francisco, and experience we will.

We will all use social media as much as is comfortable throughout the study tour, but it won’t be for naught. We will collect and curate our activity as we go and compile our very own “newspaper” on Paper.li, from Swiss start-up Small Rivers. Through this service, we will have access to a shareable, digital publication (updated daily) chock full of resources, contacts, and memories.

Content streams

Of course it’s up to you, but we highly encourage you to take part and show your commitment to learning and experimenting, with the aim of better guiding your institution toward the future and assessing new tools. We expect you to update your social media accounts prior to arrival or start new ones (if only to experiment with them), and to engage with the people you meet along the way as well as with each other.

Twitter: Please tweet! Twitter is the most important stream for our Paper.li and also the most immediate, meaning it is the perfect tool for real-time reporting and interaction. To facilitate activity and engagement on Twitter, we created a list of study tour participants and the companies and individuals we will be interacting with so that we can easily, and in one place, follow, respond, react, and connect among the group. Please take a look at the list and let us know if your account is missing.

To tag study tour related tweets throughout the week, please use the #fallstudytour hashtag. Remember to use the rules and best practices of Twitter to engage with others effectively. Include links, re-tweet, and be nice. To refresh your memory if you are new to Twitter, take a listen to the Twitter 101 webinar.

Facebook: Our Paper.li will also pull from the program’s Facebook page, so be sure to post and comment on the wall and “like” the page if you don’t already.

LinkedIn: Is your profile up to date? Do you have one? Remember to connect with each other and with those we come in contact with throughout the study tour. These connections may be important in the short- and long-term.

Blog: Study tour participants will be split into small groups on Monday, the first full day of our program, and each group will be assigned a “Guest Blogger Day” on which they will collectively be responsible for one short blog post (500 words or less) on our site. Don’t worry, we will provide more instructions, and this can be very basic! We just want to hear from YOU about what ideas or activities stuck out each day. It wouldn’t be as much fun if you only heard from us, now would it? :)

Media: Don’t neglect multimedia. We will hopefully all be taking photos and video throughout the week. swissnex San Francisco will upload ours to a dedicated Flickr group for the study tour. You are welcome to submit yours there, too, by joining the group (FYI: you need a Flickr account to do so). Video will be posted to our YouTube channel. These links will be useful for sharing across all other channels, and they will make products like our Paper.li and blog posts much more fun, too.

Homework

So here’s your homework: Update your social media accounts or set up new ones if you are willing to do so. If you have a LinkedIn profile and haven’t yet connected with your fellow study tour participants and with us, do so. Same for Facebook and certainly for Twitter. Please also share your Twitter handles with us so we can follow you back.

Also, do a little homework on the companies, individuals, and institutions we will visit. What social media channels are they active on? Are you following them? What questions do you have for them on how what they do is applicable for Swiss higher education? Coming prepared and connected will make all of our interactions, digital and in-person, all the more fulfilling.

Resources and Required Reading

We’ve prepared a full list of useful articles and links about the people and places we’ll be visiting, including social media accounts, websites, presentations, interviews, and more. Please take advantage of these and come prepared. See you in a few days!