The Digital Campus

The Digital Campus

Social Media Analytics for Your University

tape measurerThis week we had the pleasure to invite Patrick Powers for a webinar in the scope of our Digital Campus program. Patrick, a project manager at Mstoner, is an expert when it comes to social media analytics and how to tackle this complex task in higher education institutions.

For those of you who didn’t attend the webinar, we compiled a short list of what we think are the key takeaways from his presentation. Continue Reading →

72% of Online Adults are Social Networking Site Users

Have you ever wondered whether you are investing your resources wisely when it comes to choosing the right social media platforms? In this post we explore some trending data from The Pew Research Center and Comscore’s Data Mine with specific information about Swiss users.

The Pew Research Center’s Internet & American Life Project has been studying online adults’ social networking site use since 2005, and has seen substantial growth since then.

Pew Internet Research Graph Continue Reading →

Top Social Media Stories of the Week – Feb 2, 2012

The big story of the week was without any doubt the Facebook IPO. In addition to that story and other worthy items below, find a useful presentation including recent social media statistics that you can incorporate into your own. Happy reading!