Webinars are held via Webex, an online conferencing tool, so that we can communicate globally regardless of geographical location. They take place around 5pm Swiss time (with some exceptions) and last 60 minutes.
In order to participate in these sessions, you need a computer with speakers, an internet connection, and meeting information to log in. Compatible with Windows, Mac, Linux, Unix, and Solaris. You can also download webex on your iphone and other devices. There is no cost associated with joining a webinar.
To learn more about how to join a meeting, watch this quick video (choose join from email).
Webinars
| Date | Time | Topic | What is it about? | Tags | Best for |
|---|---|---|---|---|---|
| February 27, 2013 | 4:30pm (CET) | What is Transmedia?Transmedia is a form and practice that consists of playing with forms and content, media, stories, narratives, and technology. | Beth Rogozinski, Co-founder of Transmedia SF will share the key principles of this new phenomenon in storytelling, why it matters to all content creators, and some examples of excellence in transmedia. We will also share details about swissnexSF’s Transmedia Competition, Story2023, open to students in Switzerland. | content creators, multimedia | Content creators, web editors, social media managers, etc. |
| March 13, 2013 | 4:00pm (CET) | Planning for Homepage Content with Georgy Cohen from MeetContent.com.
|
In this webinar, we will discuss determining the purpose of your homepage; establishing a homepage strategy (in the context of a whole website strategy); the pros and cons of various homepage content layouts (menus, long-scroll, centerpieces, carousels, etc.); and how to manage political discussions around homepage content.
|
content planning, web, content | Content creators, web editors, etc. |
| April 24, 2013 | 4:30pm (CET) | Competitive Content Analysis with Rick Allen from MeetContent.com.
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A competitive analysis of web content is an assessment of competing websites based on your content goals. This could be an assessment of branding, usability, accessibility, information architecture, or any other element of your web or content strategy. This webinar will guide users through the process of creating a competitive content analysis, including working examples. |
content planning, web, content | Content creators, web editors, etc. |
| May 22, 2013 (TBD) | 4:30pm (CET) | SEO & Social MediaSocial media is great for building community and fostering conversations. Some of social media’s most untapped potential lies in its ability to influence search engine result pages, where two-thirds of all prospective students go to research colleges and universities.
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Patrick Powers, MStonerLearn the fundamentals of how search works and how social media can play a part in determining if you are lost or found.In this session, we will:
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SEO, social media management, | social media managers, community managers, web editors. |
Webinars from 2012-2011
| Date | Time | Activity | Documents | Tags | Level |
|---|---|---|---|---|---|
| June 8, 2011 | 8:30 am (PT) | David Harris will share his experience with social media and lessons learned from his days as Editor in Chief of Symmetry Magazine, and as Deputy Communications Director at Stanford’s Linear Accelerator (SLAC). Find out more about David on his blog. |
|
best practices, do’s and don’ts, practical tips, Twitter, Facebook, blogging, strategy | Basic skills |
| June 30, 2011 | 8:30 am (PT) | University of Texas, Austin’s Nyleva Corley, Web and Social Media Manager, and Chris Latham, Web Designer for University Operations, will share their experience using social media for crisis communication based on the Sept 28, 2010 shooting at UTexas at Austin. |
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crisis communication, social media, web communications | Case Study (all levels) |
| August 18, 2011 | 8:30 am (PT) | Twitter 101: Learn the fundamentals of Twitter, how to set up your account, design your profile page, build lists, start listening and building relationships. |
|
twitter, basics | Basic skills |
| September 1, 2011 | Building relationships the press through Twitter – Molly McElroy, University of Washington. |
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twitter, press outreach, relationship building, social media, journalists | Intermediate skills | |
| September 14, 2011 | 7:30 am (PT)(4:30 pm Swiss time) | A conversation with Claudio Crivelli from IMD. |
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social media strategy, best practices, Switzerland | All levels |
| October 18, 2011 | Wikipedia strategies with Pete Forsyth |
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wikipedia, social media, | All levels | |
| December 12, 2011 | 8 am (PT)(5pm Swiss time) | Georgy Cohen, former Tufts University web editor shares insights about how to create a community through social media |
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Creative Community Building via Social Media | intermediate level |
2012 |
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| February 29, 2012 | 7 am (PT) 4pm (Swiss time) | LinkedIn 101 with Florencia Prada, swissnex San Francisco |
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linkedin, basics, groups, alumni, company pages, professional social networking | Basic skills |
| August 21, 2012 | 7 am (PT) 4pm (Swiss time) | Facebook campaigns with Olivier Schwarz, eBusiness Manager at Victorinox Swiss Army Watch |
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Facebook campaigns, Facebook ads, | All levels |
| October 10, 2012 | 7.30 am (PT) 4.30 pm (Swiss time) | LinkedIn for Educational Bodies with Dana Fengler and Seraina Vogel from LinkedIn Europe | LinkedIn, alumni, higher education | All levels |
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January 31, 2013 at 2:14 am
Dear All, I have trouble dowloading the webinars. The one form David Harris worked, others can’t be found. Can you pls help? Thnks in advance!
January 31, 2013 at 7:00 am
All the webinars will be available next week. We are transferring them from another platform.
For the ones you see hyperlinked, no need to download, just click and listen.
Thanks for your patience!